Rather fun piece this week from New York dealers Quotient.
Perhaps Anthem's interiors are not pushing the design boundaries to another level but for what it is, it's done well. The concept of the space seems to match that of it's clothes, unpretentious with raw materials. One of our favourite men's stores in the area.
SKETCHES FOR THE 'CATS WITH THUMBS' AD
Creative genes run throughout Freddie's family, with his father being one of the worlds leading product designers, the mother an incredibly talented artist and the rest of his siblings all in creative fields, it seemed inevitable that Freddie joined in on the action.
Having recently been featured in Forbes’ 30 UNDER 30: MEDIA and one of the most awarded Advertising Creatives in the world, at the ripe age of 27, Freddie Powell seems to have the golden touch when it comes down to advertising.
AW: Did your father warn you against the creative world?
FP: He has done nothing but encourage me to go down a creative route. He warned me against Product Design however.
AW: Why CATS and why with thumbs?
FP: To normal people, milk is just milk but Cravendale are crazy about it, from the grass the cows eat to the music they're played at milking time, everything about the milk 'matters'. They think incessantly about it. So our ads always start with a milk truth and then get 'carried away'. We wanted to start with something that people would sit up and take notice of. The internet loves cats... and cats love milk. We found a picture of this cat with thumbs... and it just set us off. It was just mad enough to work.
AW: Did you always set out to make a great TV spot?
FP: We actually cooked the whole campaign to work primarily online. The internet is basically a free media space. If you make something people want to see, they'll pass it around organically. So we put Bertrum Thumbcat (the hero/lead cat) on Facebook on Twitter and did whole bunch of stuff with him. He now has over 50,000 followers hanging on his every word.
AW: Am i right in saying, all creatives have a partner?
FP: Yep: I work with an utter genius - Hollie Walker (see image above). One of those exceptionally rare people that knows when an idea is good or not. She's like a miniature buddha.
AW: How did you get into the industry?
FP: I studied Graphic Design at Central Saint Martins and had some fantastic tutors. The best bit of Graphics is the communication side to it. Finding out the best way of communicating a message. That dovetailed nicely into Advertising and still provides, daily, some of the hardest challenges in my life.
AW: What can we look forward to in the near future from yourself?
FP: We're baking a new campaign for Cravendale at the moment (the highlight of my day) and another new campaign for a major mobile network.
AW: We know you have various hobbies, including candle making, magic and perfumery. If you weren't in Advertising, would any of your hobbies interest you enough to take on full time?
FP: I have the attention span of newt. I'm surprised i'm still in advertising. I get really bored by stuff, really quickly. But knowing how stuff works and trying to master a field is something i'm guilty of. I get obsessed by things and just do it solidly for a couple of years. I'd love for a hobby to become a profession but i don't think that'll ever happen. It is however nice when they cross over with your job... when you can implement something you've learned in your free time.
AW: And lastly, we know you're a foodie: We'd like to know from everyone we interview, what they'd cook to impress us?
FP: I'd do a slow cooked knuckle of pork with a rich chocolate gravy and garlic potatos. I ate it once at the Hartwood (think you featured it here a few months ago) in Tulum. One of the best dishes on this blue marble and i've been trying to mimic it ever since.
Sounds horrendously delicious. For more on Freddie and his goings on, see his and Hollie's website below:
Another show at the rather fine Fine Art Society, this time with Stephen Goddard. We nearly purchased one of his paintings a few years back and regret it not doing so. We're heading tonight to see the works tonight, his first all works on paper show. The show officially opens tomorrow till 5th April.
A LARGE SYCAMORE AND SILVER MOUNTED LOVING CUP. EARLY 18TH CENTURY
A CHARLES II SNAKEWOOD, CHERRY AND OAK CHEST. LATE 17TH CENTURY
A WILLIAM AND MARY OAK CHEST OF DRAWERS WITH HINGED TOP LATE 17TH CENTURY
A CHARLES II OAK JOINED STOOL. LATE 17TH CENTURY
A QUEEN ANNE OAK LOPER TABLE. EARLY 18TH CENTURY
A MASSIVE OAK REFECTORY TABLE. ITALIAN 19TH CENTURY
A GEORGE II OAK SERVING DRESSER. EARLY 18TH CENTURY
A WILLIAM AND MARY OYSTER VENEERED CUSHION WALL MIRROR. LATE 17TH CENTURY
A GEORGE IV PAINTED PINE TAVERN TABLE. EARLY 19TH CENTURY
A GEORGE III PAINTED SHOP FITTING. LATE 18TH CENTURY
A FRENCH OAK FARMHOUSE TABLE: LATE 18TH CENTURY
A GEORGE III WROUGHT-IRON AND PAINTED WOOD RUSHLIGHT EARLY 19TH CENTURY
A GEORGE III SYCAMORE CRICKET TABLE LATE 18TH EARLY 19TH CENTURY WELSH
A CARVED IVORY AND HORN INKSTAND. GERMAN 17TH CENTURY
Quite a few lovely pieces in this weeks Interiors sale. Mainly Georgian and a lot oak pieces mixing with some European bits and bobs. The sale is tomorrow, March 6th, and worth a visit if around South Kensington.
Rather beautiful book we saw the other day showing the diversity of Mexican design, vibrant colours and a mix of contemporary and rustic interiors. We'll be posting more from the Taschen collection over time.